Introducing Bridgestone E12 Soft
Some e12 basics: it?s a 3-piece, Surlyn covered ball featuring Bridgestone?s Gradational Compression Core, which is soft in the middle for feel and gets progressively firmer for more distance. It?s a completely new ball for Bridgestone and is?not?a replacement for the 2-year old e6. Bridgestone E12 Soft.
?We can joke all day long that e12 is twice as good as e6, but that?s not where the name comes from,? says Elliott Mellow, Bridgestone?s Golf Ball Marketing Manager. ?The name actually comes from our 12 years of ball fitting and the data we?ve collected that led us to make this ball. Lest we forget, Bridgestone essentially invented the idea of ball fitting and has collected millions of swings worth of data, which is an R&D gold mine. The data told Bridgestone it had a problem, but also pointed toward a solution.
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